Our Story

Some brands are built in boardrooms. This one was built in grief.

In 2023 we lost Hugo, our cat, our companion, the one who was always there. If you've ever loved a cat, you know what that loss feels like. It's quieter than people expect. And it stays with you.

We didn't want to just mourn. We wanted to do something.

Stray & Co started as an idea. What if a brand could celebrate cats, tell their stories, and actually make a difference to the ones still waiting for their forever home? Premium streetwear with a purpose. Something you'd be proud to wear, knowing what it stood for.

So that's what we built.

What we do

We visit UK cat rescues and shelters. We film their stories — the cats, the people who care for them, the transformations that happen when an animal finally feels safe. We share those stories because we believe visibility saves lives.

And we make clothing. Heavyweight, considered, built to last. Every piece carries the Stray & Co name and everything that name stands for.

10% of every sale goes directly to UK cat shelters. Not as an afterthought. As the point.

Where we are now

We're proudly partnered with British Pet Insurance and have visited shelters and rescues across the UK. We've been to Cat Show Live. We're building something that we hope, one day, becomes the defining voice for cat rescue in this country.

We're just getting started.

Wear it with purpose. For Hugo. For all of them.

— Steven, Founder of Stray & Co